Instore Direct and Agent Network Partnership
Instore has partnered with a network of experienced sales agents to streamline the transformation of rental apartments into fully furnished, market-ready homes. By combining local market insight from agents with Instore’s furniture expertise, each apartment is fitted with bespoke furniture packages that respect the building’s architectural language, appeal to the target demographic, and reinforce the development’s rental positioning.
Project: Waterhouse Gardens, Manchester
Waterhouse Gardens is a major new residential destination in central Manchester, transforming the former Royal Infirmary site into a vibrant, contemporary neighbourhood. The development balances preserved historic character with striking new buildings, high-quality homes, landscaped outdoor spaces, shared amenities and social areas that encourage community living.
Design Brief: Respecting Heritage and Modern Living
The development’s mix of heritage and contemporary design creates a distinct interior brief: spaces must feel modern and practical while complementing the site’s historic aesthetic. Instore works with agents to select furniture, finishes and layouts that echo the building’s materials and proportions, ensuring each apartment reads as an extension of the architecture.
Agent-Led Market Insight
Sales agents provide essential market intelligence—target renter profiles, preferred layouts and amenity expectations, and rental price sensitivity. Instore translates this intelligence into targeted furniture solutions: compact, durable packages for young professionals; higher-spec finishes and statement pieces for aspirational renters; and flexible, multi-use solutions for sharers.
Bespoke, Consistent Furniture Packages
Instore develops curated collections that are standardised for consistency but customisable to individual units. This approach ensures every apartment benefits from a coherent style while allowing subtle variations for orientation, view or size. Quality assurance processes—from specification and procurement to delivery and installation—ensure furnishings meet durability and safety standards for the rental market.
Operational Efficiency and Reduced Vacancy
The partnership reduces friction for developers and building managers. Agents coordinate leasing timelines and tenant handovers while Instore handles procurement, logistics and professional installation. This single-point workflow supports staging, photography-ready styling and rapid turnarounds between tenancies, shortening vacancy periods and protecting rental yields.
Long-Term Asset Performance
Thoughtful, well-specified interiors reduce maintenance costs, elevate perceived value, and strengthen online listings and viewings. At Waterhouse Gardens, considered furniture design combined with agent-led positioning helps present a coherent, attractive offer to renters drawn to its central location, landscaped spaces and community amenities.
Conclusion
Instore and its network of sales agents create a seamless bridge between development completion and occupied homes: bespoke furniture packages that reflect architecture and audience, consistent quality that protects the asset, and an efficient delivery model that gets tenants settled quickly into the vibrant, contemporary neighbourhood of Waterhouse Gardens.
Moving Forwards
With over 25 years’ industry experience, Instore Direct from our HQ in Leeds operates nationwide. If you are a sales agent or developer looking to accelerate lettings, protect rental yields and present consistently high-quality, market-ready homes, contact us to find out how we can help. Get in touch to discuss bespoke furniture packages, site-wide rollouts, or a tailored consultation and installation plan.
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